OUR TOUCH OF LIFE
We designed & installed this interactive exhibition in Milan's Tortona District during Milan Designers' Week 2014.
The purpose of the exhibition was to introduce ASUS brand to a broader audience. The theme of the exhibition was being inspired by the beauty of everyday life.
MOMENTS OF LIFE
These installations were designed as “living machines’’ and embody our vision that technology, as it becomes increasingly intelligent, should become increasingly “human” & “alive”.
We believe that technology should adapt to people, not the other way around. With this in mind, we designed the installations to interact with visitors. When a visitor stands in front of them, the installations “sees them” & responds with a randomly selected animation. The colorful light and animations show inspiring imagery from everyday life and everyday beauty.
EXPERIMENTAL INSTALLATIONS
As part of the exhbition, we also installed further experiemental lighting installations.
These installations which simulated the effect of a window using ASUS display technology.
Despite being 2D displays, their arrangement gives the impression of a 3D space.
Using high resolution imagery, we aim to create as life-like experience as possible.
PRODUCT GALLERY
To highlight ASUS latest products, an interactive gallery was installed.
In an effort to avoid a 'techie' feel, product information was not displayed in a conventional way.
Instead, when a visitor approached, animations illustrating product features were projected.
SET UP
Setting up the exhibition was extremely intense due to the 'MOMENTS OF LIFE' & other installations all needed to be assembled on site.
